The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Social Media

The Affordable Banana

Agency Ogilvy Social Lab / Brussels

Client Carrefour Belgium


Social Post / Real-time Response

Annual ID


2020 Awards

Total Points: 2




Ogilvy Social Lab / Brussels

Creative Director

Gabriel Araujo

Executive Creative Director

Gabriel Araujo

Creative Team

Sebastien Stevens
Bill Bilquin

Account Team

Rob Hill
An Van de Velde
Christophe Crasselts
Alizee Lippert
Louka Vandenberghen

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