The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Social Media

Kiss Bottle

Agency draftLine / Shanghai

Client AB InBev China


User-Generated Content

Annual ID


2020 Awards

Total Points: 2



Internal / In-House Agency

draftLine / Shanghai

Creative Director

Woody Pan

Executive Creative Director

Leo Zhang

Account Team

Tim Seow

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