The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Social Media

Life Lolli - A lollipop designed to save lives

Agency BBDO GmbH / Duesseldorf

Client KMSZ - Bone Marrow Donation Center


Active Engagement

Annual ID


2020 Awards

Total Points: 2




BBDO Duesseldorf GmbH / Duesseldorf
BBDO Group Germany GmbH / Duesseldorf
Proximity GmbH / Duesseldorf

Design Firm

Peter Schmidt Group GmbH / Hamburg

PR / Marketing Agency

Ketchum Germany / Duesseldorf

Production Company

CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Music / Sound Production Company

Studio Funk GmbH & Co. KG / Duesseldorf

Media Distribution Company

FUSE - Omnicom Media Group Germany / Duesseldorf
OMD Germany / Duesseldorf
areasolutions GmbH / Hamburg


Lara Elmenhorst

Chief Creative Officer

Till Diestel

Creative Director

Andy Wyeth
Veikko Hille

Creative Technologist

Martin Boeing-Messing


Andy Wyeth

Director of Photography

Alexander Link
Niklas Lemburg


Juhn Kim

Executive Creative Director

Kristoffer Heilemann

Executive Producer

Steffen Gentis


Norbert Henning

Sound Designer

Timo Kockmeyer


Ralf Sieke

Account Team

Marei Wilke
Clara Wesemeyer
Patrick Heinz
Marta Zlatewa

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