The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Social Media

The 7th Star for Germany

Agency BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Client Nike Deutschland GmbH


Stunts & Activations

Annual ID


2020 Awards

Total Points: 2




BBDO Berlin GmbH / Berlin
BBDO Group Germany GmbH / Berlin

Media Distribution Company

Xi De Sign GmbH / Berlin

Post Production Company

CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Music / Sound Production Company

Studio Funk GmbH & Co. KG / Berlin

Art Director

Saydan Celik


Tibor Salzburger


Daniel Skupien
Ali Saghri
Uta Wittchen
Nicole Leibner

Sound Designer

Katharina Jordan
Alex Schlegel

Chief Creative Officer

Till Diestel


Sven Koesling

Account Team

Anja Schwarzmann


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