The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Digital Craft

My Carer

Agency McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + / London

Client Alzheimer's Society


Use of Smart Devices & Voice Assistants

Annual ID


2020 Awards

Total Points: 2




McCann London / London
McCann Europe / London

Digital Agency

MRM//McCANN / Frankfurt

Client / Brand

Alzheimer's Society UK / London

Production Company / London

Art Director

Juan Peirano


Hetu Negri

Chief Digital Officer

Jon Carney

Digital Artist

Mike Cooper
Mark Hollering

Group Creative Director

Roy Cohen


Cedrine Streit

User Experience Designer

Hasher Marouf

Account Team

Georgie Rechner
Mel Caplan

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