The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Digital Craft

When the game became an art

Agency TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Client Basket Le Mag


Creative Use of Data

Annual ID


2020 Awards

Total Points: 2




TBWAParis / Boulogne-Billancourt

Client / Brand

Basket Le Mag / Paris

Creative Director

Glen Troadec
Fabien Duval

Executive Creative Director

Benjamin Marchal
Faustin Claverie

Account Team

Natacha Chevalier

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