The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Penta Pencil

An Empowering Partnership

Agency McCann / New York + McCann Worldgroup + Microsoft / Seattle

Client Microsoft


Penta Pencil

Annual ID


2020 Awards

Total Points: 75

Penta Pencil



McCann New York / New York
McCann Worldgroup

Client / Brand

Microsoft / Seattle


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