The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Moving Image Craft

Santa Girl

Agency BBDO / New York + RESET Content / New york

Client Macy's


Craft - Direction / Single

Annual ID


2020 Awards

Total Points: 2




BBDO / New York

Production Company

RESET Content / New york

Music / Sound Production Company

Sonic Union / New York

Post Production Company

Work Editorial / New York
Blacksmith VFX / New York

Art Director

Sho Matsuzaki

Chief Creative Officer

David Lubars
Greg Hahn

Creative Director

Taylor Marsh


Garth Davis

Director of Photography

Adam Arkapaw

Executive Producer

Dan Blaney

Sound Designer

Steve Rosen
Brian Emrich

Account Team

Corey Cirillo
Justin Perelli
Maddy Bell


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