The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Moving Image Craft

The Underdogs

Agency Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles

Client Apple


Craft - Direction / Single

Annual ID


2020 Awards

Total Points: 25


Client / Brand

Apple / Cupertino

Production Company

Smuggler / Los Angeles

Post Production Company

a52 / Los Angeles
Work Editorial / Los Angeles


Mark Molloy

Director of Photography

Joost Van Gelder


Donald Taylor

Executive Producer

Patrick Milling-Smith
Brian Carmody
Sue Yeon Ahn


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