The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Moving Image Craft

Holiday - The Surprise

Agency SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Client Apple


Craft - Direction / Single

Annual ID


2020 Awards

Total Points: 15



TBWA\Media Arts Lab / Los Angeles

Client / Brand

Apple / Cupertino

Production Company

Smuggler / Los Angeles

Post Production Company

A52 / Santa Monica
Company 3 / Santa Monica
Exile / Santa Monica

Art Director

Sean Park

Creative Director

Robbin Ingvarsson
Kako Mendez


Mark Molloy

Director of Photography

Rodrigo Prieto


Kirk Baxter

Group Creative Director

Greg Greenberg

Account Team

Lisa Wang
Justin Thomas
Erica Moore


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