The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Moving Image Craft


Agency Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles

Client Doritos


Craft - Writing / Single

Annual ID


2020 Awards

Total Points: 2




Goodby Silverstein & Partners / San Francisco

Client / Brand

Frito-Lay North America, Doritos / Plano

Production Company

Radical Media / Santa Monica

Post Production Company

Exile / Los Angeles
Pivot Audio / Amsterdam
The Mill / Los Angeles

Art Director

Jason Gan
Matt McNulty

Chief Creative Officer

Margaret Johnson

Chief Marketing Officer

Jennifer Saenz

Digital Artist

Philip Ineno

Executive Creative Director

Jeff Goodby
Rich Silverstein

Creative Team

Guy Amitai
Emma Holst

Client Team

Courtney Cola
Brodie Dunn
Gisela Saenz
Jacob Tucker
Leslie Vesper
Chris Yemma

Account Team

Ariel Berk
Jenna Duboe
Annie Holmgren
Jordan Lofy
Brian McPherson
Chris Nilsen
Meredith Williams
Judy Ybarra


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