The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Moving Image Craft

Enjoy Electric - EQC x The Weeknd

Agency Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin

Client Mercedes-Benz AG


Use of Music / Original Music

Annual ID


2020 Awards

Total Points: 2




antoni garage GmbH / Berlin

Client / Brand

Mercedes-Benz / Stuttgart

Production Company

Iconoclast Germany GmbH / Berlin

Post Production Company

NHB Studios / Berlin
Company 3 / New York

Art Director

Karin Reineke

Chief Creative Officer

Matthias Schmidt
Nhat Quang Tran

Chief Marketing Officer

Damir Maric
Bettina Fetzer


Tobias Horvath


Canada Canada

Director of Photography

Niklas Johansson

Executive Creative Director

Veit Moeller
Jan Dressler

Account Team

Steffen Schumann
Robin Weintraut
Roy Schröder


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