The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Health, Wellness & Pharma


Agency McCann / Tel Aviv + McCann Worldgroup

Client IKEA



Annual ID


2020 Awards

Total Points: 25



McCann Tel Aviv / Tel Aviv
McCann Worldgroup

Chief Creative Officer

Eldad Weinberger
Nadav Pressman

Creative Technologist

Eddie Goldenberg

Executive Producer

Neva Zerah


Keren Goldenzweig

Creative Team

Eldar Yusupov
Idan Kravitz
Yiftach Sarig
Carmen Bistrian
Corina Nica

Account Team

Michal Popov
Bat El Assyag
Sapir Zagury-Geva
Yuval Wagner
Michal Rimon
Nachman Plotinzky
Yael Shaked Bregman
Mariana Ben David
Tomer Fadael
Tom Organization

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