The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Health, Wellness & Pharma

Breath of life

Agency McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai

Client GlaxoSmithKline

Category

Digital / Web & Mobile

Annual ID

OS_HW20_061M

2020 Awards

Total Points: 2

Merit

Credits

Agency

McCann Health Shanghai / Shanghai

Client / Brand

GSK China / Shanghai

Production Company

Craft Shanghai / Shanghai
Shanghai Fu Zhiyong Cultural Communication Studio / Shanghai

Designer

Taylor Li

Editor

Annie Fang

Producer

Robin Shen

Executive Creative Director

Wendy Chan

Chief Creative Officer

Matt Eastwood

Creative Technologist

Lulu Zhang

Creative Team

Samson Du
Yinhao Wang
Dagger Chen
Andy Lin

Account Team

Laura Zhou
Beverly Biao
Henry Shen
Sengupta Prithviraj

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