The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Health, Wellness & Pharma

Buckley's 100 Years of Awful Taste Campaign

Agency Saatchi & Saatchi Canada / Toronto

Client GSK Canada


Integrated Branding

Annual ID


2020 Awards

Total Points: 2




Saatchi & Saatchi Canada / Toronto

Digital Agency

Wunderman Thompson Canada / Toronto

PR / Marketing

Edelman / Toronto

Client / Brand

GSK / Toronto

Production Company

Instil Image Co. / Toronto

Art Director

Craig Brandon


Rob Gendron

Executive Creative Director

Brian Sheppard

Group Creative Director

Rob Gendron
Craig Brandon

Photo Editor

Mike Halbwachs


Dave Todon

Account Team

John McCarter


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