The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Creative Effectiveness

A Team of One

Agency Loong / Beijing

Client Tencent Foundation, China Organ Donation


Single Country or Region / Non-Profit / Charity

Annual ID


2020 Awards

Total Points: 2




Loong / Beijing

Production Company

Filmplexe production house / Beijing

Media Distribution Company

Tencent Marketing Solution / Shenzhen

Art Director

Tengtao Yuan


Decheng Meng

Chief Marketing Officer

Weijia Yang

Creative Director

Donghai Liu
Wei Xu


Kenho Lai

Executive Creative Director

Jacky Lung

Executive Producer

Kezheng Ding

Social Media Manager

Ivor Xu

Related Awards





Follow Us