The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Creative Use of Data

Algorithm of Life

Agency Africa / Sao Paulo

Client SAP Brazil / Amazon Web Services (AWS)


Creative Use of Data / Targeting

Annual ID


2020 Awards

Total Points: 15



Africa / Sao Paulo

Production Company

Consulado / Sao Paulo

Music / Sound Production Company

Satelite / Sao Paulo

Post Production Company

Prodigo Films / Sao Paulo

Chief Creative Officer

Sergio Gordilho

Creative Director

Everton Behenck
Bruno Valenca


Joao Rios


Tom Gurgel

Executive Creative Director

Otavio Schiavon

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