The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Creative Use of Data

Algorithm of Life

Agency Africa / Sao Paulo

Client SAP Brazil / Amazon Web Services (AWS)

Category

Creative Use of Data / Targeting

Annual ID

OS_CU20_005S

2020 Awards

Total Points: 15

Credits

Agency

Africa / Sao Paulo

Production Company

Consulado / Sao Paulo

Post-Production Company

Prodigo Films / Sao Paulo

Music & Sound Production Company

Satelite / Sao Paulo

Designer

Joao Rios

Director

Tom Gurgel

Creative Director

Everton Behenck
Bruno Valenca

Executive Creative Director

Otavio Schiavon

Chief Creative Officer

Sergio Gordilho

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