The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Creative Use of Data


Agency McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Client Nestlé Purina Pet Care


Creative Use of Data / Real-Time

Annual ID


2020 Awards

Total Points: 2




McCann Paris / Neuilly sur Seine

PR / Marketing

Weber Shandwick Paris / Neuilly sur Seine

Production Company

Craft / Neully sur Seine
Eddy / Paris
Digital District / Paris

Music / Sound Production Company

The Hot line / Levallois Perret

Creative Director

Sebastien Boutebel

Executive Creative Director

Riccardo Fregoso
Julien Chiapolini

Group Creative Director

Cedric Astrella

Social Media Manager

Dominique Laureau

Sound Designer

Adrien Le Blond

Account Team

Cedric Vanhoutte
Claire Rénier
Emilie Barrail
Gerard Jousset
Thibaut Defever


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