The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Print

The Hidden Essence

Agency SHA inc. / TOKYO

Client NHK (Japan Broadcasting Corporation)


Craft / Art Direction

Annual ID


2020 Awards

Total Points: 2



Design Firm

SHA inc. / TOKYO
Cosaelu inc. / TOKYO
The Elves and the Shoemaker.Co.,Ltd. / TOKYO
SHOEI INC. / Tokyo
1002 inc. / TOKYO

Client / Brand

NHK (Japan Broadcasting Corporation) / TOKYO
NHK Educational Corporation / TOKYO

Music / Sound Production Company,inc. / Tokyo
Media House Sound Design / TOKYO

Art Director

Natsuki Isa


Kyoshiro Sato

Creative Director

Kazushige Takebayashi


Natsuki Isa

Digital Artist

Miki Kudo
Yuya Imayuki


kotaro takano

Executive Producer

Katsuhiko Yuzawa


Akihiro Yoshida


Keiko Sakaguchi

Sound Designer

Takuya Takeda

Creative Team

Shunichi Yamashita
Charls Glover

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