The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Print

The Beer Behind Sports

Agency Africa / Sao Paulo

Client AB Inbev (Budweiser)


Innovation in Print

Annual ID


2020 Awards

Total Points: 2




Africa / Sao Paulo

Production Company

Landia / Sao Paulo

Music / Sound Production Company

Lucha Libre Audio / São Paulo

Chief Creative Officer

Sergio Gordilho


Clara Berhmann

Executive Creative Director

Matias Menendez

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