The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Sustainable Development Pencil

Black Supermarket

Agency Marcel / Paris

Client Carrefour


People / Good Health & Well-Being

Annual ID


2020 Awards

Total Points: 25




Marcel / Paris

Client / Brand

Carrefour / Boulogne-Billancourt

Design Firm

DMBM / Paris

Production Company

Prodigious / Clichy
Iconoclast / PARIS
NightShift / Paris

Music / Sound Production Company

GUM / Paris


Zoé Sassier (Editor, Nightshift)
Alice Syrakvash ( (Grading, Nightshift)


Corine Guedj (Producer, Prodigious)
Gaël Cheval (Producer, Prodigious)
Elise Gangneux (Production Manager, Prodigious)
Manon Leurent (Producer, Iconoclast)
Amine Ketem (Production Director, Iconoclast)

Music Supervisor

Nicolas Levy (Music, Marcel)
Jonathan Malnoury (Music, Gum)

Photo Editor

Mathieu Andrieu (Model Maker, Marcel)
Karine Pouessel (Model Maker, Marcel)

Social Media Manager

Julien Petit (Social Media Manager, Marcel)


Nicolas Levy (CSO & Managing Partner, Marcel)
Sarah Lemarié (Strategic Planner, Marcel)

Account Team

Philippe Thobie (Advertiser Supervisor, Carrefour)
Laure Lamoure (Advertiser Supervisor, Carrefour)
Jennifer Peyre (Advertiser Supervisor, Carrefour)
Pascal Nessim (CEO, Marcel)
Charles Georges Picot (CEO, Marcel)
Christian Verger (CEO, Publicis Communications)
Aurélie Fossoux (Account Supervisor, Marcel)
Noëlla Neffati (Account Manager, Marcel)
Olivia Baranes (Assistant Account Manager, Marcel)
Claire Sioufi (Project Manager, Marcel)


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