The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Sustainable Development Goals Pencil

Black Supermarket

Agency Marcel / Paris

Client Carrefour


Sustainable Development Goals

Annual ID


2020 Awards

Total Points: 25

SDG Pencil



Marcel / Paris

Design Firm

DMBM / Paris

Client / Brand

Carrefour / Boulogne-Billancourt

Production Company

Prodigious / Clichy
Iconoclast / PARIS
NightShift / Paris

Music / Sound Production Company

GUM / Paris

Account Team

Philippe Thobie (Advertiser Supervisor, Carrefour)
Laure Lamoure (Advertiser Supervisor, Carrefour)
Jennifer Peyre (Advertiser Supervisor, Carrefour)
Pascal Nessim (CEO, Marcel)
Charles Georges Picot (CEO, Marcel)
Christian Verger (CEO, Publicis Communications)
Aurélie Fossoux (Account Supervisor, Marcel)
Noëlla Neffati (Account Manager, Marcel)
Olivia Baranes (Assistant Account Manager, Marcel)
Claire Sioufi (Project Manager, Marcel)


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