The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Sustainable Development Goals Pencil

Changing the Game

Agency McCann / New York + Microsoft / Seattle

Client Microsoft


Sustainable Development Goals

Annual ID


2020 Awards

Total Points: 2




McCann New York / New York

Client / Brand

Microsoft / Seattle

Production Company

Hungry Man / Los Angeles
Craft New York / New York

Music / Sound Production Company

JSM Music / New York

Post Production Company

Rock Paper Scissors / New York
Company 3 / New York
Sonic Union / New York

Chief Creative Officer

Sean Bryan

Chief Marketing Officer

Kathleen Hall

Director of Photography

Scott Henriksen

Executive Creative Director

Shayne Millington
David Banta

Product Manager

James Shields

Sound Designer

Michael Marinelli

Creative Team

Martha West
Will Montgomery
Julie Koong
David Cappolino
Alicia Foor

Account Team

Ron Schott
Hannah Westing
Jeremy Miller
Veronica Mao
Kevin Nelson
Tina Galley
Rosemary Calderone
Pat Six
Kyle Ross
Stella Warkman
Jessica Jacobson
Sam Belkin
David Halberstadt
Eve Kornblum


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