The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Branded Entertainment


Agency AMV BBDO / London

Client Essity Bodyform/Libresse


Best of Branded Entertainment

Annual ID


2021 Awards

Total Points: 90

Best of Discipline Pencil



AMV BBDO / London

Digital Agency

Poke / London

PR / Marketing Agency

Ketchum / London

Production Company

Chelsea Pictures / Los Angeles

Music / Sound Production Company

750mph / London

Post Production Company

Framestore / London
Trim / London

Media Distribution Company

Zenith Media / London

Chief Creative Officer

Alex Grieve

Creative Director

Jim Hilson
Toby Allen


Mario Kerkstra


Nisha Ganatra

Director of Photography

Natasha Braier


Elise Butt

Executive Creative Director

Nadja Lossgott
Nicholas Hulley

Executive Producer

Lisa Mehling
Pat McGoldrick

Sound Designer

Sam Ashwell


Augustine Cerf
Lauren Peters

Account Handling

Helen Limbrey
Sara Abaza
Sarah Hore-Lacy

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