The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Branded Entertainment

''Underplayed'' Feature Length Documentary

Agency Anomaly / Toronto + AB InBev / Bud Light Canada / Toronto + Vizeum Canada / Toronto + Veritas Communications / Toronto

Client AB InBev / Bud Light


Full Length Video / Single or Series / Episodic

Annual ID



Bud Light Underplayed Feature Length Documentary

Bud Light Underplayed Feature Length Documentary

2021 Awards

Total Points: 3




Anomaly / Toronto

PR / Marketing

Veritas Communications / Toronto

Client / Brand

AB InBev / Bud Light Canada / Toronto
Bud Light Canada

Production Company


Media Distribution Company

Vizeum Canada / Toronto


Neil Blewett

Creative Director

Neil Blewett


Melissa Zeta

Executive Creative Director

Dave Douglass
Pete Breton

Account Executive

Jordy Francescangeli

Account Supervisor

Kayla Christenson

Head of Production

Adam Palmer
Janice Bisson

Music Composer

Kate Simko

Business Director

Dori Adams


Franke Rodriguez

Director & Writer

Stacey Lee

Director of Communications Strategy

Alex AvendaƱo

Director of Marketing for Bud Light Canada

Natalie Lucas


Zoe Simone Yi

Editing House

Whitehouse Post

Editor & Writer

Georgia Dodson

Finishing Editor

Anthony Mathile

Group Business Head

Matt Holton

Group Strategy Director

Paul Lipson

Head of Design

Shawn Lambino

President & Managing Director

Candace Borland

Production Coordinator

Charlotte Travers
Dean Rosen

Senior Brand Manager for Bud Light

Kevin De Gruijter

Story Editor

Joe Peeler

VP of Marketing for Labatt Breweries of Canada

Todd Allen


Share To

Related Awards





Follow Us