The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Cultural Driver

HALF FANS

Agency Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá

Client AB InBev / Aguila Beer

Category

Cultural Driver

Annual ID

OS_CD21_010M

2021 Awards

Total Points: 1

Merit

Credits

Agency

Leo Burnett Colombia / Bogotá
The Coach / Dattis / Habla el balón / Lowe / Bogotá

Internal / In-House Agency

AB InBev draftLine / Bogotá

Chief Creative Officer

Mauricio Sarmiento

Executive Creative Director

Andrés Restrepo "Lama"

Account Director

Andrés Llano

Account Executive

Alejandra Gómez

Brand Manager

Juan Camilo López

Brand Director

Miguel Merino

CEO

Olga Lucía Villegas

Executive Account Director

Ana Matilde Sánchez

Head of art

Juan Romero "Tiko"

Latam CCO Publicis groupe

Fernando Bellotti

Marketing VP

Thor Borresen

Planner Director

Alejandro Mora

Production Director

Ricardo Ayala

Sponsorship Director

Juan Pablo Rodriguez

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