The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Cultural Driver

Black Santa

Agency WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo

Client Coca-Cola


Cultural Driver

Annual ID


2021 Awards

Total Points: 3




WMcCann / Rio de Janeiro

Production Company

Globo Network / Rio de Janeiro
Craft / São Paulo

Music / Sound Production Company

Sonido Antro / Rio de Janeiro

Chief Creative Officer

Hugo Rodrigues
Kevin Zung
Andre Marques

Creative Director

Felipe Gomes


Yuri Porto

Executive Creative Director

Ricardo Weitsman

Executive Producer

Tato Bono

Account Director

Fabricio  Aurichio

Account Executive

Barbara Santana
Marcella Braga
Renata  Milhas 
Renata Veloso

Agency Managing Director

Marcio Borges

Client Account Supervisor

Laís  Emilião

Client  Account Director

Yugo Motta
Erika Wolthers
Marina Peixoto
Helena Bertho 

Head of Client Services

Poliana Sousa

Media Planner

Elton  Baesso
Lorena Dias
Bruno Mendes
Guillermo Perret
Dianne Di Celio
Felipe Figueiredo
Mayara Ferreira
Alarico Antunes  

Media VP

André França

PR Executive

Kerena Neves
Bruna Ramos

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