The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Effectiveness

The Beer Cap Project.

Agency MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

Client AB InBev / Aguila Beer

Category

Creative Effectiveness / Consumer / Brand

Annual ID

OS_CE21_006B

2021 Awards

Total Points: 3

Credits

Agency

MullenLowe SSP3 / Bogotá

Client / Brand

AB inBev / Bogotá

Writer

David Meneses

Chief Creative Officer

Carlos Andrés Rodríguez

Creative Director

Diego Muñoz
Juan David Pardo

Sound Designer

Camilo Andrés Medina

Account Director

Jose Hoyos

Chief Operating Officer

Juan Pablo García

Project Manager

Sebastián Salazar

Digital Director

Jennifer Boshell

Production Director

José Vicente Altamar

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