The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Effectiveness

The Travis Scott Meal

Agency Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group

Client McDonald's

Category

Single Country or Region / Consumer / Brand

Annual ID

OS_CE21_010S

2021 Awards

Total Points: 7

Credits

Agency

Wieden+Kennedy / New York

PR / Marketing

The Narrative Group

Client / Brand

McDonald's
Travis Scott

Art Director

Lauren Acampora

Chief Creative Officer

Karl Lieberman

Creative Director

Brandon Henderson

Executive Producer

Temma Shoaf

Account Director

Alex Scaros

Account Executive

Greg Hascoe

Account Supervisor

Claire DePalma

Copywriter

Sean Johnson

Senior Producer

Craig Keppler

Comms Director

Caleb Smith

Comms Supervisor

Lizzie Manning

Group Account Director

Brandon Pracht

Head of Integrated Production

Nick Setounski

Head of Social Strategy

John Petty

Senior Social Strategist

Liz Stefan

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