The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Effectiveness

Michelob ULTRA Courtside

Agency FCB / New York

Client Michelob ULTRA, Microsoft, NBA

Category

Single Country or Region / Consumer / Brand

Annual ID

OS_CE21_011B

2021 Awards

Total Points: 3

Credits

Agency

FCB / New York
FCB Global / New York

Client / Brand

ABI, Michelob ULTRA

Music / Sound Production Company

SixtyFour Music
Wave Studios / New York

Chief Creative Officer

Fred Levron

Chief Marketing Officer

Marcel Marcondes

Creative Director

Jay Marsen
Lex Beltrone

Editor

Alan Chimenti

Executive Creative Director

Samira Ansari

Account Director

Ashley Read

Account Executive

Joe Labuz

Associate Creative Director

Hernan Ibanez
Simon Dolsten
Matt Everts
Mytran Dang
Thomas Mori

Brand Manager

Aamir Raj

Creative

Stu Mair

Editorial Producer

Natalia Wrobel
Steve Villeseche

Project Manager

Joanna Groom

Senior Integrated Producer

Kendra Plantt

Strategy Director

Sam Joseph

Brand Director

Joe Geoghegan

Co-Chief Creative Officer

Gabriel Schmitt
Michael Aimette

Director of Digital Marketing & E-comm.

Miles Ritenour

Director, Marketing Communications

Jessica Thorpe

Director, Sports Marketing

Kerry Scalora

Editorial

School Editing

Editorial Art Director

James McCarthy

Editorial CCO

Nathan Robinson

Editorial Creative Director

Brian Williams

Editorial Executive Producer

James Taylor

Editorial Executive Producer, Partner

Sarah Brooks

Editorial Head of Production

Stephanie Hornish

Editorial/VFX/CG

Ntropic

EVP, Director of Integrated Production

Adam Isidore

Executive Creative Director Art & Design

Sy-Jenq Cheng

Executive Integrated Producer

Chris Lenz

Executive Sound Producer

Vicky Ferraro

Executive Sound Producer, Partner

Mary Tomasiewicz

Head of CG

Dave White

Head of U.S. Sports Marketing

Matt Davis

Integrated Producer

Pim Leeuwenkamp

Offline Editor

Daniel Bochenski
Lauren Horn
Matt Kett

Pre-Vis Animator

Joshua Frankel

Production Artist

Rachel Power

Senior Broadcast Business Manager

Ellen Kuratnik

Senior Marketing Director

Marcela Garcia
Talita Andrade

Senior Media Manager

Andrew Gelbard

Sound Design / Mix

honeymix

Sound Designer / Mixer

Conrad Sanguineti

Sound Designer/Mixer

Chris Afzal
Eric Thompson

Sr. Content Creator

Adam Nelson

SVP, Group Account Director

Megan Bundy

SVP, Group Strategy Director

Ben Grossman

Talent Manager

Trish Gregor

Traffic Manager

Mary Beth Parton

VFX Artist

Ethan Chang
Jerome Knight
Miguel Diaz-Rivera

Vice President, Connections

Azania Andrews

Vice President, Marketing

Ricardo Marques

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