The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Effectiveness

Project Understood

Agency FCB / Toronto + Canadian Down Syndrome Society / Toronto

Client Canadian Down Syndrome Society


Multi-Country or Global / Non-Profit / Charity

Annual ID


2021 Awards

Total Points: 45



FCB / Toronto

Client / Brand

Canadian Down Syndrome Society / Toronto


Scott Drucker

Director of Photography

Chet Tilokani
Scott Drucker

Executive Producer

Kristina Anzlinger


Cassidy Clemmer

Account Supervisor

Olivia Selbie

Agency Producer

Kristine Lippett
Sarah Michener

Associate Creative Director

Elma Karabegovic
Marty Hoefkes
Michael Morelli

Camera Operator

Chet Tilokani
Scott Drucker

Line Producer

Sarah Michener

Project Manager

Cori Pettit


Nicolas Field

Audio Producer

Kelly McCluskey

Board Member

Ben Tarr


Ed Casagrande

Chief Strategy Officer

Shelley Brown


Eric Whipp

Director of Strategy

Shelagh Hartford

Director, Product & Technology Solutions

John Sime

Editorial Assistant

Scott Edwards

EVP, General Manager

Tracy Little

EVP, Head of Global Innovation

Kris Hoet

Group Account Director

Blake Connolly

Hair & Make-up

Neil Silverman

Interim Executive Director

Laura LaChance

Marketing & Communications Manager

Kristen Haplen

Music Track Direector

Mark Dominic

Planning Director

Eryn LeMesurier


Shannon Stephaniuk

Speech Pathologist

Amanda Cotton

Strategy Coordinator

Audry Zink

VFX Artist

Eric Parrella

VP, Managing Director

Tim Welsh

VP, Operations

Shandi Horovitch

Website Design

Dao Tran
Julie Post
Kris Van Wallendael

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