The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Effectiveness

Astronomical Sales

Agency FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai

Client Mastercard

Category

Creative Effectiveness / Consumer / Brand

Annual ID

OS_CE21_022M

2021 Awards

Total Points: 1

Merit

Credits

Agency

FP7 McCann / Dubai

Media Distribution Company

Digitas LBI / Dubai
Carat / Dubai

Executive Producer

Wilbur D'costa

Account Director

Raghda ElMaghrabi

Agency Producer

Cynthia Chabu

Copywriter

Daniel Osorio

Senior Art Director

Paulo Engler

Senior Copywriter

Nerine Gardiner

Account Manager

Razan Jalloul

GM - Business Unit

Tarek Ali Ahmed

Motion Designer

Lucas Velasco Fuse

Regional Executive Creative Director

Fouad Abdel Malak
Oliver Robinson

Regional Head of Strategy

Tahaab Rais

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