The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Effectiveness

Rephrasing Parenthood

Agency FP7 McCann / Dubai + FP7 McCann / Beirut + FP7 McCann / Cairo + In Hype / Dubai

Client Babyshop


Creative Effectiveness / Consumer / Brand

Annual ID


2021 Awards

Total Points: 3




FP7 McCann / Dubai

PR / Marketing Agency

FP7 McCann / Beirut
FP7 McCann / Cairo
In Hype / Dubai

Art Director

Katarina Vasilj

Creative Director

Kartik Aiyar
Tahaab Rais

Senior Designer

Sameer Ketkar

Account Manager

Marine Deneufbourg

Commercial Manager

Jad Gosen

Editor & Motion Artist

Ashraf Muhammadunny

GM - Business Unit

Nima Askari

Group Account Director

Vicky Kriplani

Head of Marketing

Mitin Chakraborty

Regional Executive Creative Director

Oliver Robinson

Regional Head of Strategy

Tahaab Rais

Senior Digital Art Director

Rey Amio

Senior Graphic Designer

Mohamed Hamdan

Social Campaign Manager

Devya Ghosn

Social Community Manager

Maggie Joseph


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