The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Effectiveness

Good Morning World

Agency Special / Auckland + Special / Sydney + Sweetshop

Client Tourism New Zealand


Creative Effectiveness / Consumer / Brand

Annual ID


2021 Awards

Total Points: 3




Special / Auckland
Special / Sydney

Production Company


Chief Creative Officer

Tony Bradbourne


Max Scott

Creative Director

Jack Nunn

Executive Creative Director

Julian Schreiber
Stu Mallarkey
Tom Martin

Executive Producer

Ben Dailey

Managing Director

Cade Heyde
Fiona King


Callum Orr

Strategy Director

Celia Garforth
Nick Salter

Account Management

Amelia Daly
Bonnie Shum
Isabeau Brimeau
Michelle Braslin
Ruby Koia
Sinead Kelly
Tess Cranfield

Audio Post

David Liversidge

Brand & Content Coordinator

Danelle Murphy

Brand & Content Manager

Ella Frater

Campaign & Conversion Specialist

Anna Basten


Lindsey Evans

Chief Executive

Stephen England-Hall


David McLaren

Digital Campaign & Content Manager

Chloe Hedley

Digital Content Specialist

Shweta Yadav

Digital Production

Jesse McCallum
Sharon Gray

Director Marketing

Brodie Reid

Director of Commerical

René de Monchy

Executive Design Director

Heath Lowe

General Manager

Storm Day

Global Brand & Content Manager

Jill Chestnut

Global Manager Trade Marketing

Tansy Tompkins

Global Manager, Public Relations & Major Events

Lauren Vosper

Group Business Director

Pip Shepherd

Head of Film Production

Katie Mortensen

Head of Strategy

Rory Gallery

Managing Partner

Michael Redwood


James Corden

Product Owner - Consumer & Corporate

Namrta Malik

Social & Brand Strategist

Daisy Conroy-Botica

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