The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Effectiveness

You Love Me

Agency Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Client Beats by Dr. Dre


Creative Effectiveness / Consumer / Brand

Annual ID


2021 Awards

Total Points: 3




Translation LLC / Brooklyn

Client / Brand

Beats By Dr. Dre / Los Angeles

Production Company

PRETTYBIRD / Los Angeles

Chief Creative Officer

Sam Bergen

Chief Marketing Officer

Chauer Barnes
Chris Thorne

Creative Director

Cas Desroches


Melina Matsoukas

Director of Photography

Malik Sayeed

Executive Creative Director

Jason Campbell

Executive Producer

Matthew Flaherty

Group Creative Director

Ritesh Gupta

Account Director

Chloe Williams

Account Executive

Doris Lynk

Brand Manager

Ibukun Ibhraheem

Head of Production

Michael Rufuerzo
Rika Osenberg

Line Producer

Melissa Larson Ekholm
William Green

Project Manager

Jessica Lin
Rikki Greenspan

Senior Art Director

Rachel Leathers

Senior Copywriter

Steve Horn

Senior Producer

Dustin Grant
Tessa Banks

Brand Director

Tom Kydd

Business Affairs Brand

Laney Gilani

Covid Officer

Tina Pavlides

Director of Project Management

Matt DeSimone

Executive Group Context Director

Joel Rodriguez

Founder / Chief Executive Officer

Steve Stoute

Global Creative Director

Diallo Marvel

Group Account Director

Sam Howard

Group Director, Data Strategy

Juli Profumo

Head of Brand

Grace Wong

Head of Business Affairs

Marnie Nieves

Head of Client Services

Susanna Swartley

Head of Corporate Communications

Sarah Joyce

Head of Music Marketing

Ed Alexander

Head of Operations

Patrick O'Brien

Head of Project Management

Brigette Mason

Head of Sports Marketing

Kevin O'Connor

Junior Context Director

Paige Rollins

Music Marketing Manager

Rodney King


Ann Wool

President / EP

Ali Brown

Principle Counsel

Susan Chasnov

Senior Context Director

Hugh Pringle
Jay Legaspi

Senior Data Strategy

Jineen Carcamo


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