The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Effectiveness

Meddle in the New Zealand Election

Agency Special / Auckland + Sweetshop

Client Every Kiwi Vote Counts

Category

Single Country or Region / Non-Profit / Charity

Annual ID

OS_CE21_035M

2021 Awards

Total Points: 3

Merit

Credits

Agency

Special / Auckland

PR / Marketing Agency

Poem / Australia

Production Company

Sweetshop

Art Director

Till Dittmers

Writer

Jack Gravatt

Chief Creative Officer

Tony Bradbourne

Director

Damien Shatford

Director of Photography

Adam Luxton

Editor

Luke Haigh

Executive Creative Director

Jonathan McMahon
Lisa Fedyszyn

Executive Producer

Ben Dailey
Kate Roydhouse

Photographer

Troy Goodall

Social Media Manager

Angus Roberts

Account Director

Bonnie Shum

Senior Producer

Jo Kelly
Sally Lankshear

Colourist

Dave Gibbson

Executive Design Director

Heath Lowe

Founder

Tracey Watkins

Graphics

Hamish Kuka

Head of Strategy

Rory Gallery

Managing Partner

Michael Redwood

PR

Erica Llorico
Matt Holmes

Social & Brand Strategist

Daisy Conroy-Botica

Social Media Strategist

Brogan Lipman

Strategic Lead

Tracey Lee

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