The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Use of Data

Astronomical Sales

Agency FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai

Client Mastercard



Annual ID


2021 Awards

Total Points: 45



FP7 McCann / Dubai

Media Distribution Company

Carat / Dubai
Digitas LBI / Dubai


Daniel Osorio

Executive Producer

Wilbur D'costa

Account Director

Raghda ElMaghrabi

Agency Producer

Cynthia Chabu

Senior Art Director

Paulo Engler

Senior Copywriter

Nerine Gardiner

Account Manager

Razan Jalloul

GM - Business Unit

Tarek Ali Ahmed

Motion Designer

Lucas Velasco Fuse

Regional Executive Creative Director

Fouad Abdel Malak
Oliver Robinson

Regional Head of Strategy

Tahaab Rais


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