The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Use of Data

Safe Waze 2 Shop

Agency McCann Poland / Warszawa + McCann Canada / Toronto

Client Mastercard

Category

Innovation & Transformation / Innovation in Lockdown

Annual ID

OS_CU21_012B

2021 Awards

Total Points: 3

Credits

Agency

McCann Poland / Warszawa
McCann Canada / Toronto

Chief Creative Officer

Josh Stein

Executive Creative Director

Marcin Sosinski

Social Media Manager

Natalia Żmuda
Klaudia Karkulowska

Account Supervisor

Natalia Rostworowska

Copywriter

Zbigniew Marczak
Filip Kurkiewicz

Account Executive - Waze

Assya Daskalova

Account Manager

Igor Seweryn

Account Manager - Waze

Julia Lenoir

Application Developer - Isobar

Kamil Łobodiuk

Content Creative, Copywriter

Lukasz Kolakowski

Data Scientist - Mastercard

Marta Pędzik

Director - Mastercard

Marek Kolano

Director, Head of Communications - Mastercard

Anna Marciniak

Group Account Director

Emily MacLaurin-King

Group Account Director - Carat

Patrycja Pachnik

Group Business Director

Małgorzata Tereszczenko

Manager - Mastercard

Ewelina Kundys

Marketing Director - Mastercard

Jerzy Holub

Marketing Manager of the Financial & Commercial Services Department - Carrefour

Anna Borowska

Marketing, Digital and eCommerce Director - Carrefour

Michał Sacha

Motion Designer

Magdalena Bąk
Vladyslaw Kravets

Motion Designer, Art. Director

Małgorzata Wojtkowiak

Senior Analyst, Marketing - Mastercard

Małgorzata Szczerbińska

Senior Communications Planner - Carat

Claudia Minella

Solutions Architect - Isobar

Tomasz Struczyński

Strategic Planner

Adam Stasiak

Strategy & SoMe Director

Marcin Samek

Technology Team Leader - Isobar

Stefan Kasztelewicz
Konrad Ochal

Traffic Manager

Jędrek Zamorowski

UI Designer - Isobar

Mikołaj Kołkowski

Video Postproduction Manager

Rafal Jastrzebski

VP, Digital Strategy, EMEA

Michael Cooper

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