The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Creative Use of Data

The pocket dealership

Agency BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Client Citroen

Category

Targeting

Annual ID

OS_CU21_017M

2021 Awards

Total Points: 3

Merit

Credits

Agency

BETC / Paris
TRACTION / Paris

Design Firm

Les Graphiquants

Production Company

Bullprint

Music / Sound Production Company

Start Rec

Chief Creative Officer

Stephane Xiberras

Creative Director

Nicolas Lautier

Director

Jules Renault

Associate Creative Director

David DEROUET

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