The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Digital Craft

Second Life

Agency Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo

Client IBM

Category

Creative Use of Data

Annual ID

OS_DC21_008B

2021 Awards

Total Points: 3

Credits

Agency

Geometry Ogilvy Japan / Tokyo

Production Company

BIRDMAN / Tokyo

Chief Creative Officer

Doug Schiff

Creative Director

Andy Fenning
Roy Ryo Tsukiji

Executive Creative Director

George George Sugitomo
Ricardo Adolfo

Account Executive

Mitsue Lin

Associate Creative Director

Shintaro Hashimoto

Copywriter

Naoya Kataoka
Yutaro Nagata

Project Manager

Naoaki Kitahara
Tamami Maekawa
Yoko Kosins

Senior Art Director

Takashi Tsukamoto

Senior Copywriter

Toshikazu Suzuki

Strategy Director

Naoko Ito

Technical Director

Shudai Matsumoto
Takeru Kobayashi

Account Manager

Wakaba Mikata

Assistant Director

Yuta Toga

Back-End Engineer

Takahisa Maeda

Business Director

Junko Igarashi

Creative Services Director

Aki Sugawara

Front-End Engineer

Naoki Asou
Takumi Takumi Saito

Morris Ku

Morris Ku

Motion Designer Camera Technician

Yoshihiro Miura

Production Director

Natsuki Tosa

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