The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Digital Craft

Clone Machine

Agency Leo Burnett / Chicago

Client Coors Light


UX / UI / User Experience / CX / DX

Annual ID


2021 Awards

Total Points: 3




Leo Burnett / Chicago

PR / Marketing Agency

Msl / Us

Production Company


Creative Director

Ben Pfutzenreuter

Executive Creative Director

Adriano Matos

Executive Producer

Ashley Geisheker

Account Executive

Cassie Sloma
Omega Dyson
Sydney Stephens

Account Supervisor

Safia Hurst

Global Chief Creative Officer

Liz Taylor

Strategy Director

Lacey Gilbert

Associate Creative Director, Art

Rob McDowell

Chief Strategy Officer

Aki Spicer

EVP Director of Production

Mike Davidson

EVP Head of Business Leadership

Mark Burgess

Senior Account Executive

Gail Conception

SVP Account Director

Leigh Armstrong

SVP Creative Director

Chris von Ende
Mike Ward

SVP Digital Production, North America

Sergio Castro

SVP Head of Production, North America

Peter McCann

VP Corporate Reputation

Kappie Kopp

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