The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Digital Craft

Sounds Easy

Agency Yandex / Moscow

Client Yandex


Use of Smart Devices & Voice Assistants

Annual ID


2021 Awards

Total Points: 3



Client / Brand

Yandex / Moscow

Art Director

Nikolay Nikitin

Creative Director

Alexandra Novokhatskaya


Denis Borisov

Product Manager

Boris Papinyan

Senior Art Director

Vasilii Ovchinnikov

Senior Producer

Inna Omelchenko

Communications Designer

Andrey Semenov

Design Producer

Denis Sverlov

Director of Marketing Operations

Petr Abroskin

GR Manager

Serafima Pavlova

Head of Dialogs Team

Pavel Kaplya

Head of Editing Department

Alexey Kadaner

Machine Intelligence & Research Department PR

Matvey Kireev

PR Manager

Bogdan Petrenko

Product Marketing Manager

Galina Tomashevskaya


Alexander Chernyavskiy

Senior Designer/Illustrator

Evgeniy Semiryakov

Senior Editor

Vladimir Lopatka

Sound Studio

Anton Popov
Eugenia Fadeeva

Special Projects Editor

Mika Golubovsky

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