The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Digital Craft

Buy With Your Time

Agency Memac Ogilvy / Dubai + Goldmine Films / Dubai

Client Al Futtaim IKEA


Creative Use of Data

Annual ID


2021 Awards

Total Points: 3




Memac Ogilvy / Dubai

Production Company

Goldmine Films / Dubai

Chief Creative Officer

Juggi Ramakrishnan

Creative Director

Karim Sherif

Director of Photography

Miraj Mohamed


Fati Bilal

Executive Producer

Madhup Agarwal

Group Creative Director

Youssef Gadallah


Shaharbano Zaidi

Head of Production

Amin Soltani
Rajaa Chami

Creative Team

Nicolas Lopez
Fernando Montero

Account Manager

Alaa Nour

Administration & Accounts

Dona Vaas

Business Director

Preeti Hothi-Ramakrishnan

Client Team Leader

Hadi Ballout

GM Marketing, Communication & Interior Design

Carla Klumpenaar

Junior Producer

Ann Vaas

PR & Communication Specialist

Binita Chowdhury

Production Assistant

Sara Abdullah
Armela Atun
Mahesh Pottavathini

Regional Communication Manager

Amer Yaghi

Regional Digital Marketing Specialist

Noha Gheith


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