The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Design

Your Uniform, Your Way

Agency Jones Knowles Ritchie / New York

Client Burger King


Branding / Branded Item

Annual ID


2021 Awards

Total Points: 9


Design Firm

Jones Knowles Ritchie / New York

Creative Director

Christian Widlic


Jackie Rodriguez

Executive Creative Director

Lisa Smith

Motion Designer

Chris Frost
Winston Duke


Mari Juliano

Account Director

Owen McAleer

Design Director

Justin Fines

Global Chief Creative Officer

Tosh Hall

Global Chief Marketing Officer

Fernando Machado

Marketing Manager

Carolyn McKeown

Senior Copywriter

Joe Schott

Senior Designer

Daniel Stettner
JiYoon Cha
Regina Puno
Taylor Childers

Strategy Director

Christopher Allen

3D Visualization Director

Mat Brown

Brand Writer

Danny Scheyer

CEO, North America

Sara Hyman

Copy Director

Morgan Doff

Global Brand Design

Mary Yetter

Global Communications Manager

Jackie Sumsky

Group Account Director

Jenna Portela

Head of Motion

Dan Kennington

Head of Strategy

Gavin May


Cachetejack / Berlin

Implementation Designer

Linda Strong

Logo Type Designer

Miles Newlyn

Marketing Director

Amy Maw

Print Production Director

Stephen Kwartler

Senior Account Manager

Izzy Taaffe

Senior Production Designer

John Colón
Miguel Altagracia

Typography Design

Colophon Foundry / London

Uniform Designer

Bryce Barnes

VP, Global Head of Design

Rapha Abreu

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