The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Design

Cadbury Dairy Milk

Agency Bulletproof / London

Client Mondelez International - Cadbury


Packaging / Mass-market

Annual ID


2021 Awards

Total Points: 3




Bulletproof / London


James Minta

Chief Creative Officer

Nick Rees

Creative Director

Jamie Gandee


Tom Calvert


Rob Clarke
Vini Vieira

Design Director

Alexandra Melton
Luke Chawner
Richard Anderson

Project Manager

Rhea Castleton

Strategy Director

Michelle Hone

3D Render Artist

Jake Walton

Client Business Director

Joanna Buist

Client Director

Liz Butt
Rebecca Dixon

Communications Executive

Aoife Keany

Global Head of Brand

Grace Dawson

Head of Strategy

Rory Fegan


Dan Healy
Jordan Assender
Ross Mason

Production Director

David Mountain

Senior Artworker

Lindsay Reynolds

Senior Client Manager

Eleanor Gimbel

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