The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Design


Agency McCann / Duesseldorf + CRAFT Germany / Duesseldorf

Client Oekologische Tierzucht


Packaging / Specialty

Annual ID


2021 Awards

Total Points: 3




McCANN / Duesseldorf

Digital Agency

MRM Germany / Frankfurt

PR / Marketing

Weber Shandwick / Cologne

Production Company

CRAFT Germany / Duesseldorf

Post Production Company

Das Werk / Frankfurt

Art Director

Alexander Herrmann

Chief Creative Officer

Jan-Dirk Kemming
Sebastian Hardieck

Group Creative Director

Achim Metzdorf

Head of Production

Klaus Flemmer
Michael Koch

Project Manager

Anne Tscharke
Katharina Zahn

Senior Art Director

Jawad Saleem
Katharina Wersdoerfer
Nina Jaenicke

Senior Copywriter

Christian Metz

Awards Manager

Connie Bedenk

Director Corporate Communications

Thorsten Duess

PR & Communications Director

Jerome Cholet

Print Producer

Alexander Heinrichs
Thomas Weispfennig

Senior Manager, Influence

Annalena Schmitz


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