The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Design


Agency CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney

Client IAG / NRMA Insurance


Spatial Design / Wayfinding

Annual ID


2021 Awards

Total Points: 3




CHE Proximity / Australia

PR / Marketing Agency

Thinkerbell / Melbourne

Production Company

Revolver / Sydney

Music / Sound Production Company

Rumble Studios

Media Distribution Company


Chief Creative Officer

Ant White

Chief Marketing Officer

Brent Smart


Dani Pearce

Executive Producer

Michael Ritchie


Sarah Nichols

Post Production


Senior Account Director

Tyson Mahon

Senior Art Director

Rebecca Duggan

Senior Copywriter

Fee Millist

Brand Strategy Lead

Anna Jackson

CX Planner

Cat Shaw-Halford

Digital Design Lead

Reece Lawson

Director of Content & Customer Engagement

Zara Curtis

Director of Marketing Operations

Luke Farrell

Director, Brand

Sally Kiernan

Director, Strategic Production

Holly Alexander

Group Account Director

Shane Holmes

Group Brand Strategy Director

Caroline Hugall

Group CEO

Chris Howatson

Head of CX

Cat Hooson

Head of Design

Darren Cole

Head of Strategy

Phil Johnston

Media agency


Personalisation Lead

Anna Bohler

Personalisation Marketing Specialist

Annabel Brusasco

Senior Account Manager

Charles Todhunter

Technology Project Manager

Anna Boucaut

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