The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Design

Sloways

Agency CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney

Client IAG/NRMA Insurance

Category

Spatial Design / Wayfinding

Annual ID

OS_DE21_147M

2021 Awards

Total Points: 3

Merit

Credits

Agency

CHE Proximity / Australia

PR / Marketing

Thinkerbell / Melbourne

Production Company

Revolver / Sydney

Music / Sound Production Company

Rumble Studios

Media Distribution Company

Mindshare

Chief Creative Officer

Ant White

Chief Marketing Officer

Brent Smart

Director

Dani Pearce

Executive Producer

Michael Ritchie

Producer

Sarah Nichols

Post Production

Heckler

Senior Account Director

Tyson Mahon

Senior Art Director

Rebecca Duggan

Senior Copywriter

Fee Millist

Brand Strategy Lead

Anna Jackson

CX Planner

Cat Shaw-Halford

Digital Design Lead

Reece Lawson

Director of Content & Customer Engagement

Zara Curtis

Director of Marketing Operations

Luke Farrell

Director, Brand

Sally Kiernan

Director, Strategic Production

Holly Alexander

Group Account Director

Shane Holmes

Group Brand Strategy Director

Caroline Hugall

Group CEO

Chris Howatson

Head of CX

Cat Hooson

Head of Design

Darren Cole

Head of Strategy

Phil Johnston

Media agency

Mindshare

Personalisation Lead

Anna Bohler

Personalisation Marketing Specialist

Annabel Brusasco

Senior Account Manager

Charles Todhunter

Technology Project Manager

Anna Boucaut

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