The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Design

XXL Towel Collection

Agency LOLA MullenLowe / Madrid

Client Unilever/Magnum


Craft / Illustration

Annual ID


2021 Awards

Total Points: 1




LOLA MullenLowe / Madrid

Client / Brand

Unilever / UK

Creative Director

Jorge Zacher
Kevin Cabuli

Executive Creative Director

Tomas Ostiglia

Product Manager

Felipe Calvino

Account Supervisor

Flora Bell

Associate Creative Director

Enrique Torguet
Manuel Castillo


David Vanadia
Karan Singh
Quentin Monge

Brand Creative Lead

María García Campos

Global Brand Director, Magnum

Ben Curtis
Tugce Aksoy

Global Business Director

Tom Elliston

Global Vice President, Unilever

Julien Barraux

Head of Planning

Lucas Rodriguez


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