The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Design

ABSOLUT - It's In Our Spirit

Agency BBH / Singapore + Psyop + Stink Films / London

Client Absolut Vodka


Craft / Animation

Annual ID


2021 Awards

Total Points: 1




BBH / Singapore

Production Company

Stink Films / London

Art Director

Avril Chua

Chief Creative Officer

Sascha Kuntze

Chief Marketing Officer

Adam Arnold

Creative Director

Gaston Soto
Nikhil Panjwani


Joe Maggoire

Managing Director

Sid Tuli

Senior Art Director

Sid Lim

Senior Copywriter

Stephanie Gwee

Account Manager

Grace Lee

Business Director

Lynette Chua

Group Strategy Director

Faraaz Marghoob

Head of Experience Strategy

Lilli English

Sr. Strategist

Aarohi Dhir

Worldwide Chief Creative Officer

Joakim Borgstrom


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